With the experience from the Web 2.0 era, Social Media and Consumer Web Applications, modern day users have developed similar expectations from Business Applications. This phenomenon has a significant impact on user adoption rates of Enterprise Cloud and SaaS Apps.

For Cloud and SaaS applications where switching costs are nearly wiped out, the challenge is for vendors to provide end users with a compelling user experience that will increase trial-to-subscription and renewal rates.

We developed an ebook which showcases some of the applications which have undergone significant transformation by careful consideration given to the User Experience and Design aspects. Find out why you need to ensure that UX is no longer an after thought for your Cloud and SaaS apps.

Get the ebook here.

The Google Apps Market place ever since its launch in 2010, has become a vibrant ecosystem and a market place for ISVs (Independent Software Vendors) providing business cloud apps.

Today there are hundreds of applications from developers all over the world using Google Apps Marketplace to sell directly to the 30 million Google Apps users at over 3M businesses and higher education institutions. (Source: official Google blog)

This is a huge opportunity for someone like our client;  a leading systems integrator of SaaS solutions based in the UK. The client has successfully resold Google Apps to over 1300 enterprise clients and provides on-going product support.  Their first step to success was setting up a ‘Google Apps Incubator’ with Sabre.

So what does the ‘Google Apps Incubator’ do anyway?

The Incubator is geared towards taking a product idea or a concept and helping the product owner or startup, grow the product into a successful business venture. In the case of this particular client, its set up with the vision of developing product ideas on the Google App Engine.

The initial phase  is to document all product concepts and create a product backlog. We did this through an initial three day, intensive workshop with the client at our Innovation Centre.

We then start the process of defining a robust technical and business architecture. The long term evolution of the product is a high area of concern at this stage. Design mocks are produced with the view of optimizing the Application for usability.

The App is developed on a Cloud platform, Google App Engine in this case.

All of these are achieved within our FastBuild approach where the Client will get a marketable model of  the product in just 90 days.

The 1st Version has already been delivered and has received excellent feedback from the Client. The App is expected to be available shortly on the Google App Marketplace. More details to follow.